FIRE TV YOUTUBE CAMPAIGN
Agency | Yale & Olive
ClIENT | Amazon Fire TV
Role | Creative direction, Creative & Media Strategy, ConceptING, Art Direction
Challenge: People think you can’t watch YouTube on Fire TV and it’s a dealbreaker.
CAMPAIGN | WHATEVER YOU’RE INTO, IT’S ON FIRE TV
Whether you’re a gamer, meme addict, or Packers fan – you are what you watch. Every tap of the play button is an opportunity to dive a little deeper into what you love, and Fire TV’s endless entertainment options, including YouTube, are made for doing just that.
STUDIO
"Whatever You're Into" | :30
"Whatever You're Into" | Studio video post samples
UGC
“Whatever You’re Into” | UGC videos
“Whatever You’re Into” | UGC video post samples
DISPLAY, AUDIO, SOCIAL & BEYOND
Static product-forward display banners featuring the latest Fire TV devices surrounded video and HTML5 placements across the media platforms
The campaign launch included “Whatever You’re Into” audio ads(click image to listen), homepage takeovers, other high-impact custom units, custom editorial content and emails
