CHALLENGE SEATTLE AWARENESS CAMPAIGN
Agency | Copacino + Fijukado
ClIENT | CHallenge Seattle
Role | Creative direction, Creative & Media Strategy, ConceptING, Art Direction
Challenge: Celebrate Seattle’s history of innovation, highlight the incredible work happening now, honor Seattle values, and rally around planned growth to ensure Seattle’s continued prosperity to a very skeptical audience of Seattle-based business leaders, influencers, stakeholders, and residents. All while satisfying our lead client, Gov. Christne Gregoire, who’s background is in running Washington State, not managing a marketing campaign.
CAMPAIGN | INCREDIBLE WORKS HERE
Welcome to another incredible day in Seattle. We’re taking down cancer and wiping out malaria. We’re delivering groceries with drones, growing clean jet fuel on trees, and storing mountains of data in our cloudy skies. Inspired by the nation’s most innovative PUBLIC research university, and fueled by an endless river of good coffee, Seattle companies and non-profits are changing the world one brilliant innovation at a time. Yet we still pause to watch the sun set behind the Olympics.
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