BULLEIT BOURBON AWARENESS CAMPAIGN
Agency | Digitas
Client | Diageo
Role | ConceptING, Art Direction, Design
Challenge: Get a younger, hipster crowd to think of Bulleit when they are reaching for a bourbon.
Campaign | [BLANK] & Bulleit
Like the flavor of Bulleit in a Manhattan, what goes in the blank is first and foremost a bold choice. It’s a formula that should feel anything but formulaic.
This campaign includes a variety of cultural categories, while also customizing ads and activations for local markets. The blank can be tough and real. It can also be stylish and sophisticated. But what Bulleit brings you is always bold. It’s always something that once encountered becomes remembered. So while the blank is unexpected, it always sets a new expectation for what Bulleit will bring you next.
